What Our Children Expect in a House from a Landlord
Sustainability is no longer a buzzword — it’s a demand. And while older generations might associate environmental consciousness with recycling or turning off lights, younger people, especially Gen Z and even the emerging Generation Alpha, are reshaping the definition. For them, sustainability is a lifestyle expectation, a benchmark of responsibility, and a crucial factor when deciding where to live.
This shift in mindset is especially relevant for landlords. As today’s children become tomorrow’s renters, their expectations for eco-friendly homes are not only reshaping the housing market but also presenting a clear message: a sustainable home is a basic requirement, not a luxury.
The Eco-Conscious Generations
Born into an era of climate crisis, plastic pollution, and rapid technological advancement, the next generation is inherently more aware of environmental issues than their predecessors. Many have grown up with school curriculums focused on climate change, and they’re exposed daily to global sustainability conversations on social media.
They’re not just hearing about sustainability — they’re living it. Whether it’s the food they eat (plant-based is on the rise), the clothes they wear (second-hand and slow fashion are cool), or the transport they use (public transport and cycling are preferred), this generation is making intentional choices for a greener future.
Naturally, housing falls into this equation too.
What Young People Expect in a Sustainable Home
As younger generations begin flying the nest and entering the rental market, their expectations of landlords are starkly different from those of previous generations. Here’s what they’re looking for:
1. Energy Efficiency
From double or triple glazing to high-grade insulation and smart thermostats, energy efficiency is top of the list. It’s not just about saving money on bills — it’s about reducing carbon footprints. Young renters are increasingly aware of EPC (Energy Performance Certificate) ratings and often use this as a benchmark when house-hunting.
2. Renewable Energy Sources
A landlord who invests in solar panels or green energy suppliers sends a strong message: we care. Renewable energy isn’t just a perk; it’s quickly becoming an expectation. Tenants want homes that align with their environmental values.
3. Sustainable Materials and Fixtures
Expect questions about where the flooring came from, whether the paint is non-toxic, and whether the furniture (in furnished lets) is second-hand, upcycled, or sustainably sourced. Eco-conscious tenants scrutinise these details because they reflect broader ethical values.
4. Waste and Recycling Systems
Proper waste management facilities, including space for recycling bins and composting options, are high on the priority list. In shared housing especially, a clearly structured system for sorting waste is not just appreciated — it’s often assumed.
5. Smart Technology
Technology and sustainability go hand-in-hand for the next generation. Smart heating, water-saving taps and showers, motion sensor lights, and smart meters aren’t just “nice to haves” — they represent efficiency, awareness, and control.
The Moral Responsibility of Landlords
Landlords need to catch up with this growing demand. A property is no longer judged solely by location, size, or rent — it’s judged by its ethics, its impact, and its future-readiness.
Failing to upgrade old boilers, use energy-efficient appliances, or address poor insulation can now directly impact a property’s rental appeal. Not only that, but sustainable homes tend to retain tenants longer, attract higher-quality applicants, and experience fewer void periods. It’s good ethics — and good business.
What Can Landlords Do Now?
Whether you’re a private landlord with one buy-to-let or a property investor managing multiple units, there are clear steps you can take:
- Upgrade to energy-efficient appliances and lighting.
- Install smart meters and thermostats.
- Consider solar panels or switching to a green energy provider.
- Use sustainable materials in refurbishments.
- Ensure proper recycling systems are in place.
- Be transparent about your property’s energy performance.
It’s also worth highlighting these features in your listings. The younger generation wants to see that you’re not just ticking boxes — they want to know that you get it.
Sustainability: In Summary
The next generation is holding landlords to higher standards — and rightly so. Sustainability isn’t a trend for them; it’s a non-negotiable part of daily life. They expect their homes to reflect their values, from the ground up.
Landlords who embrace this shift and invest in greener living spaces won’t just be doing the right thing for the planet — they’ll also future proof their properties, attract conscious tenants, and stay ahead in an increasingly competitive market.
Sustainable homes are no longer the exception — they are the new normal. And the next generation is ready to hold us accountable.
If you are looking to improve your home’s insulation or general sustainability, then email [email protected] or fill out the form on our website and one of our team members will get back to you as soon as possible.